Website Design Brief

Company Basics

🏢

Company / Product Name *

Your Name *

Email Address *

Current Website — if any

What does your product do? * — plain English, one paragraph

One-sentence tagline — or your best attempt

Target Audience

🎯

Primary Customer Type *

Typical Job Title of Buyer

Who is your primary user? *

Top 3 competitors — list URLs or names

What makes you different from them?

Goals & Website Purpose

🚀

Primary goal of this website *

Generate signups / trialsBook demo callsDirect sales / checkoutBuild waitlistAttract investorsEstablish credibility

Secondary goals — select all that apply

SEO / organic trafficPartner recruitmentHiringPress coverageCommunity buildingProduct documentation

Required pages — select all that apply

HomepagePricingFeatures / ProductAbout UsBlogCareersContactChangelogIntegrationsCase StudiesDocs / Help Center

What action should visitors take first? *

Brand & Visual Direction

🎨

Choose your vibe — select all that resonate

🖤 Dark & bold🤍 Clean & minimal✨ Futuristic / AI-forward🌿 Calm & trustworthy⚡ Energetic & startup-y💎 Premium & enterprise🎨 Playful & colorful🏛️ Editorial & content-rich

Preferred color palette

Dark / Black

Light / White

Blue / Navy

Purple / Violet

Green / Teal

Orange / Warm

Gradient / Multi

Neutral / Warm

Do you have existing brand assets?

Logo (final)Brand guidelinesColor palette definedTypography definedProduct screenshotsCustom illustrationsPhotography / team photosNone — starting from scratch

Websites you love and why — list 2–4 with a note on what you like

Anything you strongly dislike or want to avoid?

Content & Copy

✍️

Who is providing the copy (text)? *

I'll write itYou write it for usCollaborative — rough draft from me, polished by youWe have existing copy to adapt

Tone of Voice *

ProfessionalFriendlyBold / ConfidentTechnical / ExpertConversationalWitty / PlayfulMinimal / Terse

Do you have social proof? — select all available

Customer testimonialsLogos of clientsPress mentionsUser numbers / statsCase studiesG2 / Capterra reviewsNothing yet

Key benefits / value props — up to 5 bullet points

Technical & Functional

⚙️

Preferred tech stack — if you have a preference

Expected launch timeline *

Integrations / features needed — select all that apply

Contact formDemo booking (Calendly etc.)Newsletter signupPayment / checkoutAnalytics (GA4, Mixpanel)Chat widget (Intercom etc.)Video embedsInteractive product demoBlog / CMSMultilingualLogin / auth portalAnimations / scroll effects

Budget range *

Design investment$2,000–$3,500

<$1K$5K$10K+

Who manages the site post-launch?

Final Notes

💬

How did you hear about us?

UpworkLinkedInReferralGoogleTwitter / XOther

How important is design to your business right now?

😐Meh

🙂Decent

😊Important

🔥Critical

🚀Everything

Anything else we should know?

Upload brand assets or references — optional

📎

Click to attach files or drag & drop

Logos, screenshots, brand guide, inspiration images

PNG, PDF, Figma links, ZIP accepted · Max 10 MB each

Ready to send?

Once submitted, we'll review your brief and reach out within 24 hours with initial thoughts and next steps.

✓

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